The Adini story began back in the early seventies and the beginning of bohemian, hippy fashion; when one man started manufacturing in Delhi and sent brightly coloured kaftans, smocked dresses and gypsy blouses to London. A look was created, which was inspired by the colours, vibrancy and craftsmanship of India and fused with the buzz of 70’s London with an eclectic music scene, flares and festival fashion.
Adini has evolved to become a British boutique brand with 40 years experience, with an ethos and a creative drive that is as strong today as it was at its inception.
Adini mix Art and Lifestyle. The prints are all designed, painted and coloured in house, fabrics are Natural, Yarns and Textures designed, developed and reinvented. Our passion for Colour comes from our Heritage, our zest for Life and Vibrancy. Our Inspiration comes from the Landscape, Travel and Culture.
Honing a fashion fit takes years. It's one of the reasons the Adini style doesn't date or become irrelevant. It keeps moving forward, continually offering new and innovative ranges.
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